Our attitudes toward sex tell us just about everything we need to know about ourselves. Go ahead and open a book, put on the TV, pop in a DVD or turn on your iPod. It’s all about sex. Even the stuff that isn’t explicitly about sex (Especially the stuff that isn’t explicitly about sex). That we tolerate prehistoric opinions about a woman’s role in the world is revealing. (That we in the U.S.A. are, in many ways, the most advanced nation on earth in terms of womens’ rights and opportunity is clearly cause for concern in this regard.) That sex sells confirms that most people are thinking about sex; it’s not all that complicated. Even the people who have other things on their mind usually don’t mind seeing a beautiful woman (or man) on the cover of a magazine or in a movie. But what does it say about our collective culture that sexism not only sells, but is utilized as a virtually foolproof sales mechanism?
Additional information can be found at
http://bullmurph.com/2009/07/21/sexism-sells-but-whos-buying/
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